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COLLEGE PROGRAM

Bachelor of Science in Business Administration Major in Marketing Management

Develop the knowledge, creative skills, and professional competencies needed for a career in marketing management and the broader field of business.

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PROGRAM OVERVIEW

Building a strong foundation in marketing management.

The Bachelor of Science in Business Administration Major in Marketing Management prepares students for the professional field of marketing through academic study, practical application, and the development of analytical and problem-solving skills.

The program introduces students to financial reporting, marketing systems, taxation, auditing, business principles, and other areas essential to the marketing profession.

Through their college experience, students are encouraged to develop accuracy, integrity, critical thinking, and professional responsibility.

AT A GLANCE

Program Information

PROGRAM BSBA-MM
TOTAL UNITS 152
PROGRAM DURATION 4 Years
LEARNING OUTCOMES

What You Will Learn

Throughout the program, students develop foundational knowledge and practical competencies that prepare them for professional marketing environments.

01

Core Knowledge

  • Understand fundamental marketing principles and concepts.
  • Apply marketing concepts to common business transactions.
  • Understand market information and basic financial reporting.
  • Develop familiarity with taxation, auditing, and business regulations.
02

Professional Skills

  • Analyze market information and identify relevant data.
  • Develop accuracy and attention to detail when handling marketing data.
  • Apply critical thinking and problem-solving in marketing situations.
  • Communicate market information clearly and professionally.
AFTER GRADUATION

Career Opportunities

Graduates may pursue opportunities in marketing, advertising, sales, brand management, market research, business operations, and related professional fields.

01

Marketing Officer

02

Marketing Associate

03

Market Research Associate

04

Sales and Marketing Associate

05

Digital Marketing Specialist

06

Marketing and Finance Staff

CURRICULUM

Explore the BSBA-MM Curriculum

View the courses and subjects included throughout the program's four-year academic structure.

VIEW CURRICULUM →
BEGIN YOUR JOURNEY

Build your future in Marketing Management.

Discover the admission requirements and take the next step toward becoming part of the Rogationist College community.

EXPLORE ADMISSIONS →