Explore the subjects and academic requirements that make up the Bachelor of Science in Marketing Management program across the academic years and summer term.
The Bachelor of Science in Business Administration Major in Marketing Management curriculum is organized into four academic years, with subjects organized by semester and summer term where applicable.
Each semester presents the subjects and corresponding units required for the program. Semester totals and yearly totals are automatically calculated from the curriculum data.
View the subjects and corresponding academic units for each semester of the Bachelor of Science in Business Administration Major in Marketing Management program.
| SUBJECT | UNITS |
|---|---|
| Understanding the Self | 3 |
| Mathematics in the Modern World | 3 |
| Diskurso sa Filipino | 3 |
| Physical Activity Towards Health and Fitness (PATH-FIT I) | 2 |
| Civic Welfare Training Service 1 | 3 |
| Our Response to God's Love | 3 |
| Business Ethics | 3 |
| SUBJECT | UNITS |
|---|---|
| The Contemporary World | 3 |
| Readings in Philippine History | 3 |
| Filipino sa Iba't Ibang Disiplina | 3 |
| Our Participation to Christian Vocation | 3 |
| Fitness Exercise (PATH-FIT II) | 2 |
| Civic Welfare Training Service 2 | 3 |
| Operations Management and TQM | 3 |
| Personal Finance | 3 |
| SUBJECT | UNITS |
|---|---|
| Purposive Communication | 3 |
| Art Appreciation | 3 |
| Sosyedad at Literatura/Panitikan Panlipunan | 3 |
| Our Discernment to Christian Life | 3 |
| Physical Activities Towards Health and Fitness (PATH-FIT III) | 2 |
| Business Law (Obligations and Contract) | 3 |
| Taxation (Income Taxation) | 3 |
| Consumer Behavior | 3 |
| SUBJECT | UNITS |
|---|---|
| Science Technology and Society | 3 |
| Ethics | 3 |
| Life and Works of Rizal | 3 |
| Our Commitment to God and Neighbor | 3 |
| Physical Activities Towards Health and Fitness (PATH-FIT IV) | 2 |
| Basic Microeconomics (Eco) | 3 |
| IT Applications for Business | 3 |
| Distribution Management | 3 |
| SUBJECT | UNITS |
|---|---|
| Good Governance and Social Responsibility | 3 |
| Human Resource Management | 3 |
| International Business and Trade | 3 |
| Product Management | 3 |
| Pricing Strategy | 3 |
| Advertising | 3 |
| Professional Salesmanship | 3 |
| Retail Management | 3 |
| SUBJECT | UNITS |
|---|---|
| Business Research | 3 |
| Marketing Research | 3 |
| Marketing Management | 3 |
| E-Commerce and Internet Marketing | 3 |
| Statistical Analysis with Software Application | 3 |
| Entrepreneurial Management | 3 |
| Services Marketing | 3 |
| SUBJECT | UNITS |
|---|---|
| Thesis/Feasibility Study | 3 |
| Strategic Management | 3 |
| Strategic Marketing Management | 3 |
| Special Topics in Marketing Management | 3 |
| SUBJECT | UNITS |
|---|---|
| Practicum/Work Integrated Learning | 6 |
